Youtube was once considered just a video sharing platform but now it’s a great platform for everyone to showcase their talents, tool for content creators to build brands, help audiences with good content and of course an authentic and legitimate way to earn money online. Anyone with creativity and a famous niche had an immense opportunity to earn a good audience and money online. Today we will create a comprehensive guide which will help anyone create a youtube channel and earn money online
- Understand How YouTube Ecosystem works
Before you start something new you need to first know how the youtube ecosystem works. It operates as both a content platform and also a search engine. Users use youtube for different reasons, some use it for educational purposes, for Information or just to keep them entertained. If your content serves any of the above purposes then you are already on the right track.
Several monetisation methods through which you can easily earn money are:
- YouTube Partners Program (YPP) through which you make ad revenue
- Merchandise and digital products sale
- Affiliate marketing
- Channel memberships
- Sponsorships and brand deals
- Super stickers and super chats
- Select Your Niche
Always look for your area of focus which will help you find your own niche. A niche helps you attract your targeted audience and even makes it easier for you to get discovered. Some popular niches that might interest you are:
- Food and cooking
- Travelling
- Fashion & lifestyle
- Tech tutorials and reviews
- Gaming and livestream
- Investment and Personal Finance
- Fitness & wellness
- Emotional Health
- Relationships
- Education and learning
Find a niche that interests you and help you grow. The more passionate you are about a topic, the easier it is to create engaging content consistently.
- Start with setting up your YouTube Channel-
- Creating a Youtube Channel is free and very easy. Follow these steps:
- Sign in to YouTube using your google account
- Click on the top right corner on your profile icon and then select channel
- Now click on Create Channel, Once asked, put in your channel name and upload a profile picture.
Pro tip- Choose a channel name that is easily memorable, aligns with your niche and can be easily spelled. If you want you can always rebrand later but starting strong helps to build recognition.
- Optimize Your Channel- Everyone wants their channel to become successful and so you need to create a channel that works differently and set it up for success:
- Create a channel banner- Always try to create what catches other’s attention so try creating an eye-catching banner which clearly talks about your channel theme.
- About channel- Using relevant keywords write a great description of your channel. Make it clear what your channel is all about and what your audience can expect.
- Links- Add links to your website, affiliate products or social media.
- Channel trailer- Your trailer will help new audiences to understand what your channel is all about and what it has got to offer.
- Quality Content is all that matters- YouTube is full of content, so you need to create high quality, valuable and engaging videos to attract an audience.
- Do your research on the niche that you have selected and work on it.
- Always start in advance, so write a script or outline to stay clear and organised.
- The only investment you need is good audio and video devices, you don’t need expensive cameras just go with good smartphones.
- Professional editing is a must- There are many free and paid software’s available that will help you edit your videos. Some of these are like iMovie, Adobe Premiere Pro and Davinci Resolve.
Stay consistent with your work which means uploading at least one video every week. With every content you learn more and what your audience likes and dislikes are.
- Grow your Audience- Let’s Discuss some proven strategies to grow your YouTube audience
- SEO- Always use relevant keywords in your video titles, descriptions and tags so that you can be searched easily.
- Engagement- Create engaging content and ask your viewers to like, comment and share and make sure you respond to them back.
- Thumbnails- Create thumbnails that are bold and clickable which stand out in the feed.
- Collaborations- Try to collaborate with other creators too in your niche so that you get to target their audience too.
- Playlists- To keep your audience hooked try creating a playlist of your videos so that you get longer watchtime.
- Promote your channel- Promotion helps so keep sharing your videos on social media, forums and blogs too.
- How to monetise your YouTube Channel- Once you hit 1000 subscribers or 4000 watch hours in the past one year you are eligible to apply for the YouTube Partner Program which will help to earn money from ads.
How to apply:
- Go to YouTube Studio
- On the left menu click monetisation
- Follow the steps to apply and link your google Adsense account.
Once it’s approved YouTube will be running ads on your videos through which you will earn a share of the revenue.
Summary
Whether you like a full time career or just some extra money Youtube is great. All you need to do is focus on creating high value content and stay consistent with it. It will be tough but it’s worth all the hard work.
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Have questions? Post it in comment section below.