Online building is booming and along with it the Education Industry is booming too. If you have a skill you can monetise it easily. Whether you are some sort of professional with some sort of good niche knowledge, a tutor who wants to teach online, or some sort of entrepreneur who wants to earn a passive income then starting your own online educational courses is a great idea and timing couldn’t be any better. Always remember that online businesses are quite competitive so just going out with skill won’t make much difference- you need to do strategic planning, bring something unique, stay consistent and also be patient as it will take time.
Let’s discuss in detail about how you can make a successful online course and start earning with it:
- Identifying the niche- If you want to offer something to others it has to be good and valuable enough so that others will pay for it. Before you pick any niche always ask yourself:
- Do I see a market for this particular topic?
- What am I good at?
- Is this valuable enough that someone would pay?
In order to do your research work and to explore such topics you can always use tools like Reddit, Udemy, Google Trends and Coursera. Always look for a niche where your passion, your expertise and market demand intersect.
- Define Clear Learning Outcomes- Once you are sure about your niche, be specific what your clients/ students will receive from the course. You have to be specific about your outcomes as they are very essential because they:
- Help with the marketing of your course
- Help with your content creation
- You set clear expectations for your students
You can always say :
“By the end of this course you will be able to (then add about the uniqueness of your course), talk about something that catches their attention and helps them make a clear choice.
- Target your Audience- Your content should always be according to your audience. So understanding the right audience and tailoring your content accordingly will help set your standards right. With time you will learn with experience how to set your tone, what to offer and the delivery format. Always ask:
- What is their current knowledge level?
- Any specific challenges they face?
- How can you motivate them to buy your course?
Before you deliver any content always keep in mind what are they looking out for and is it something that caters to their needs.
- Plan your course structure in advance- In order to create a successful course you need good strategy and planning. Break your content into smaller topics or say chapters which are logical and easily digestible. Your chapters should be precise enough and must cover one topic
A typical course layout
- Introduction: Set outs the clear expectations
- Core modules: Main content organised into topics
- Assignments: Helps with evaluation
- Bonus materials: Extra Resources such as templates and checklists
- Conclusion: Summary in total
You can even use mind maps to organise your ideas visually before actually making it.
- Choosing the Right Format- Your Online courses should include:
- Video tutorials
- Presentations with voice over
- Interactive quizzes
- Worksheets, Templates and PDFs
- Live Sessions or Q&A webinars
Your video is a highly engaging format and it’s not always about editing. Always try filming in a good space with good lighting and great audio along with a well structured content.
Tools to Create Content
- Slides: Powerpoint, Canva, Google Slides
- Video: Loom,OBS Studio, Camtasia
- Hosting: Thinkific, Udemy, kajabi or Teachale.
- Recording and Editing Your Course-
Points to keep in mind while recording your video
- Always use good lighting (ring lights work best)
- Use a good quality microphone (audio matters a lot)
- You can use a good camera quality phone when recording your own videos
- Dress appropriately and choose a good background to positively impact your audience
To help get good videos you can use editing tools such as Filmora, IMovie or Adobe Premiere Pro. Try to be authentic and relatable so don’t do too much.
- Pricing matters- When you start your business idea should be to create a good client base and not to only focus on profit. Pricing should always depend on:
- Course length and depth
- Who your target audience is
- How much your competitors are charging
- Market price
- Your credibility
In order to build trust and gain good customers you can always start with something free.
- Choosing a Hosting Platform- You can Host Your Courses on:
- Course Platforms- Like Teachable, Thinkific or Podia
- Marketplaces- Like Udemy or Skillshare(They take some cut)
- Your own website- You can work with tools like WordPress, Learndash or Kajabi.
Always do your research work before choosing a hosting platform.
- Keep marketing consistently- Just because your content is great doesn’t mean it will sell on its own. Some great ways are:
- Email marketing- Add some personal notes to it
- Content Marketing- Blog, Podcast or YouTube videos for the content
- Ads- If you have budget run ads on Facebook, instagram or Google Ads.
- Collaboration- Collaborate with other influencers from the same niche to target their audience too.
- Work on improving yourself- Keep working on analytics as it will give you a clear picture of how your business is growing. Keep looking at the sales numbers, enquiries and don’t ignore student feedback. Nothing happens overnight so be consistent with your work.
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