In today’s fast paced digital world, it’s easy to get carried away by endless possibilities. There’s always something new and promising- a new tool, a trending strategy or a promising business model that promises easy money, faster growth or better visibility. But this constant lure for always doing something different or achieving “the next best thing” can lead to what’s called Shiny Object Syndrome (SOS)- a habit of navigating from one idea to another without following through on anything long enough to see results.
If you are someone who ever started an online course, switched to another one midway, subscribed to multiple productivity apps, or kept changing your strategy every month chances are you too have had this syndrome. Staying updated is pretty important but being carried away is a serious productivity killer.
What Is Shiny Object Syndrome?
Shiny Object Syndrome is the tendency to get easily distracted by new and exciting ideas. These distractions often seem promising and worthwhile but they always come at the cost of abandoning your current goals or plans. It’s quite common among professionals, creators and entrepreneurs working online- where innovation is constant and comparison is easy.
The bad part about all of this is it often feels like progress where you are learning something new, exploring different ideas or researching a new Business model but in reality you are avoiding the hard, consistent work required to get results.
Why does it Happen?
- Information Overload- With too much information available online- new trends, tools and techniques it’s easy to feel that you are missing out on something and not trying hard enough.
- Fear of missing out (FOMO)- Seeing others become successful with a new approach creates urgency to hop on the trend
- Low Entry Barriers- There are many digital tools available that are either free or low cost, making it easy to experiment but also easy to abandon.
- Impatience- Real results take time. Shiny objects often promise quick wins which are quite tempting when progress seems slow.
How To Avoid Shiny Object Syndrome
Avoiding SOS doesn’t mean that you stop learning altogether or won’t try any new ideas. It only means developing the discipline to stay focused and evaluate distractions carefully
- Set Clear Goals- Always remember what you are working for and keep working on it. If any new idea or tools doesn’t match your goals then don’t try it, maybe it’s a distraction altogether
- Commit To Your Goals- Choose one Platform, one goal, one strategy and give it all of yours for a set period of time say 3 months and keep working on it to see results
- Limit Your Inputs- Unfollow accounts, newsletter, or podcasts anything that gives you too much information and floods you with new tactics. Always focus on content that aligns with your current goal.
- Track your progress- Keep tracking your own goals as it helps you see your progress big or small.
Conclusion
There will always be something new and shiny out there so don’t just give up on everything. In order to become successful you need to stay focused, consistent, finish what you started and mastering what you have before moving on.
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