In today’s digital age everything is quite possible all you have to do is think about it. Freelancing has emerged as quite a powerful tool to earn income, build your skills at your own comfort. There are many platforms such as Fiverr, Upwork, Freelancer.com etc that provide an endless number of opportunities for everyone across the globe to use their skill to earn money. If you are tired of your 9-5 job then it’s time to become your own boss at your own comfort and work at flexible hours.
- Get a clear picture of Freelancing – Freelancing is actually self employment where anyone can offer their skills and services to clients depending on their desired project or maybe on contract basis. Freelancing doesn’t ask you to be tied to a single employment. A freelancer can work with multiple employers though he needs to fulfill his work commitments. There are many options that a freelancer can explore which includes editing, designing, marketing, writing, web development, translation, photography, photo editing, virtual assistance and the list goes on and on.
- You Need to Identify Your Own Skills- You need to look at your own skills and list out the ones that you are really good at. Before you create your profile there are certain questions you should ask yourself:
- What do I excel at?
- What skills do I enjoy doing?
- Do I see any demands in the market according to my skill?
- Can I still get better at my skill
- Do I have something great to offer?
Lets list down some most of the popular freelancing skills:
- Writing & Editing- Technical writing, fiction, articles, blog posts, copywriting.
- Digital Marketing- Email campaigns, Social media marketing, SEO.
- Designing- Logo Design, Branding UX/UI design
- Programming & Tech- App development for both mobile and computers, WordPress, Web development
- Virtual Assistance- Data entry, Customer Support and Calendar Management
If you are not sure or confident enough with your skill yet then it’s best to choose one and try learning it more so you become better with it. There are many free and paid platforms such as Courseera, Udemy and Youtube which offer countless courses for the same. If you learn and invest your time and energy into it you will be an expert in no time.
- Create your Portfolio- Your Portfolio should be clear and to the point. Every client wants to see what they are investing in and that should always be worth their money. That’s why creating an impact portfolio will help you find the right client.
- Try volunteering for some startups and non profit organisations in exchange for testimonials.
- You can also work with some small and local businesses too.
- Create sample projects which speak about your work
Your Portfolio should give a clear picture of your capabilities and includes your best work. There are many websites which will help you create an online portfolio.
- Use some Popular Platforms to set up your Freelance Profile- Initially you need help from some freelance websites so that you can be found easily. It’s actually a great way for beginners to find work, build a client base and make good money. Some of the popular freelance platforms are:
- Fiverr~ Helps to start your work easily
- Upwork~ You can Find in almost any industry
- Freelancer.com~ Includes competitions and direct jobs
- Toptal~ For high skilled Freelancers
- Guru~ Help you find long term projects
- People per hour- Good for those who are looking for small freelance tasks
Always make sure that your profile highlights your expertise, list of the services you provide and also the pricing clearly. If needed add relevant skills and certifications along with a professional photograph.
- Choose your pricing smartly- Especially in the beginning when you are trying to build a client base you need to be wise with your pricing. Always remember the market rate for the similar services. You also need to keep in mind your skill level and experience and the value you provide to your client. Many beginners undercharge out of fear but that may actually attract low quality clients. Always start with the current market rates and with experience you may gradually increase it. Idea here is to gain good reviews and also clients who trust you.
- Start Applying for Jobs- Here comes the real struggle- getting clients. Look for jobs that match your skills and while applying :
-Customise your proposals accordingly
-Try to address your client by their name
-keep it to the point
-Include relevant work samples or links
In the beginning you will get too many rejections so don’t be discouraged. It will take time to build a reputation and make a client base.
- Stay Updated with your skill- There is too much competition out there so you need to learn new tools and skills regularly. Look at others’ work and see how you can constantly give out your best. Try to network with other freelancers and learn from each other. Attend online events and webinars. Invest in yourself and your growth.
If you have the right approach, you can build a sustainable and rewarding career. Always start small and focus on one step at a time. With time you will learn, evolve and create unlimited opportunities for yourself.
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